April, 2010, Myrtle Beach, S.C. Ocean Lakes Family Campground in Myrtle Beach, S.C., is holding a Facebook Fan Appreciation Weekend April 16 through April 18, 2010. Its Facebook fans will gather for a fun-filled weekend to commemorate its 1-year anniversary on the social networking site. This event is the first to take place on a campground in the United States and one of very few events of its kind hosted by any business or group.
“There is a natural fit between campers and social media. Campers are very social people. They love to interact and form new friendships at campgrounds,” said Barb Krumm, Director of Marketing and Public Relations at Ocean Lakes Family Campground. “Facebook has proven to be the perfect platform for Ocean Lakes and our loyal guests.”
Ocean Lakes will stream live video of the event activities, post photos, take polls and encourage attendees to post and share on their Facebook fan page while fans at home will be able to view and vote on favorite videos and photos from the events. Attendees at Ocean Lakes’ Facebook Fan Appreciation Weekend will participate in social-media themed mixers, or “Social Meetyas,” and contests including a mini golf tournament.
“The events have to be fun and entertaining,” said Krumm. “We are trying to hold an event for both our ‘in-person’ Facebook fans and our online fans” a kind of 3-D versus 2-D experience.”
Fans had to RSVP on Ocean Lakes’ Facebook fan page. Attendees who register by April 10 will receive a specially designed T-shirt to commemorate the campground’s 1st anniversary on Facebook. Fans who can’t attend in person can participate on the fan page and will also be included in special drawings for fan prizes.
Since joining Facebook in April 2009, Ocean Lakes Family Campground has gained nearly 13,000 fans. It was verified as an authentic Facebook fan page in February after passing the 10,000-fan mark. On average, more than 3,500 people visit the campground’s Facebook fan page each week with daily posts generating around 20,000 impressions a day.
“We started asking our fans how they wanted to celebrate our 1-year anniversary on Facebook, and many of them suggested that we have this type of event,” said Krumm. “We incorporated many of their ideas into the activities that we have planned for our Facebook Fan Appreciation Weekend, and there will be some special surprises for them along the way. We’re thrilled to host this event to show our appreciation to our Facebook fans and hope that this will be the first of many future Facebook weekend events to come.”
For more information about Ocean Lakes Family Campground, visit www.oceanlakes.com or become a fan on Facebook.
About Ocean Lakes Family Campground
Ocean Lakes Family Campground, a division of The Jackson Companies, is the largest campground on the East Coast and one of the largest in the United States. Located in Myrtle Beach, S.C., it has received numerous awards for excellence. It is the 2008-2009 National “RV Park of the Year” and has received that honor from the National Association of RV Parks and Campgrounds (ARVC) four times. In 2006, Ocean Lakes received the prestigious South Carolina Governor’s Cup for making a significant economic impact on South Carolina. Ocean Lakes covers 310 oceanfront acres with nearly one mile of beachfront. It offers 3,447 sites 893 of which are large and pull-through to accommodate larger RVs. It was built by Mary Emily and Nelson Jackson and their five daughters, starting in 1970. It opened with 30 campsites and one bathhouse in 1971. On an average seasonal day, Ocean Lakes has 25,000 – 30,000 guests enjoying the countless amenities that have made it a local favorite and a national vacation destination.
Ocean Lakes Family Campground is a division of The Jackson Companies, a family-owned enterprise that includes Prestwick Golf & Country Club, Ocean Lakes Properties, Crystal Lake Mobile Home Village, Ocean Lakes RV Center, and the master-planned development SayeBrook.