Unique Program Provides Guests With Special “Kit” To Pick Up Pet Waste, Litter and Bring Awareness
June 7, 2009, Myrtle Beach, SC – Ocean Lakes Family Campground, a subsidiary of The Jackson Companies, has launched a new program aimed at helping reduce the environmental impact of the campground and its guests, called the iCare Program. The unique approach taken by the campground and its teammates utilize the slogan “Action and Awareness Count!” encouraging guest responsibility and education. The iCare Program complements the efforts of Horry County Storm Water Management and focuses on three things pet waste (pet pollution), litter and recycling.
First, iCare brings awareness to the impact of “pet pollution”, which has been proven to be extremely harmful to the ocean and its marine life. Guests checking in to the campground are asked to use the “iCare Kit” to pick up after their pets. The iCare Kits are available in several locations and the iCare stations feature a doggie figure holding a martini class full of free dog treats. Donation boxes for the Ark Animal Hospital’s NOAH Program are placed near the treats for guests who’d like to support the local rescue program.“The light-hearted spin we have put on the process of picking up after your pet has really been embraced by our guests and we’re excited at what a positive response we’ve gotten from everyone involved,” said Barb Krumm, director of marketing and public relations with Ocean Lakes Family Campground. “Our team recognizes the long-term impact litter and pet pollution have on marine life and we’re working to keep our piece of the puzzle as clean as we can.”
Secondly, iCare encourages guests to help clean up beach litter. Gloves and specially marked bags are also available at the iCare stations. Throughout the campground visitors can dispose of their waste in an iCare trash bag. Krumm credits a letter sent by a longtime guest for this idea, “Our vice president and general manager, Lance Thompson, received a wonderful letter from a guest last fall. He forwarded it to me with a request for marketing’s ideas, within a few weeks the iCare Program began.” Ocean Lakes Family Campground joined in the mission in keeping its mile of beachfront clean by purchasing a large sand sweeper and tractor to use routinely.
Ocean Lakes is the largest campground on the East Coast and one of the largest in the United States with over 310 acres of campsites. More information about Ocean Lakes and its iCare Program is available at www.oceanlakes.com or by calling 1-877-510-1774. For property rental information call 1-800-845-2229.
About Ocean Lakes Family Campground
Ocean Lakes Family Campground is a division of The Jackson Companies, a family-owned enterprise that includes Prestwick Golf & Country Club, Ocean Lakes Properties, Crystal Lake Mobile Home Village, Ocean Lakes RV Center, and the master-planned development SayeBrook.